4.7/5 | Based on 3728+ reviews

Nellyana | Wrap-Style V-Neck Flutter-Sleeve Cascading Ruffle Maxi Dress

Regular price $212.50 Sale price$84.95 Save 60%
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WHAT MAKES US UNIQUE ? Designed to offer confidence, comfort, and adapt to all body shapes. Due to high demand during our moving sale, only a few items remain. If you can, click "Add to cart" while you can. This item is still available.

The dress you wear when the occasion calls for something real. A deep wrap-style V-neckline. Flutter sleeves that sit at the shoulder like they were always meant to be there. A ruched waistband that cinches without structure. And then a cascading ruffle that runs from the hip to the floor along one side of the skirt — layered, fluid, and completely unhurried. The dress that works for a wedding, a milestone dinner, or any evening where you want to walk in and feel like the best version of yourself.

"The Nellyana is the dress I'd recommend without hesitation for anyone who needs something formal that doesn't feel stiff. The wrap neckline gives it a natural elegance, the flutter sleeves add just the right amount of softness at the top, and that cascading ruffle down the side creates a movement and drama that makes the dress come alive when you walk. Six colors and every single one is exactly right for a different kind of evening. The champagne is the most romantic. The burgundy is the most powerful. The sage green is the one that makes everyone in the room ask who you're wearing." — Sarah Mitchell, Founder of Valora New York

Wrap-Style Deep V-Neckline — a crossed bodice that creates a natural V and drapes softly across the chest, giving the dress a fitted, figure-flattering shape at the top without any boning or structure.

Flutter Cap Sleeves — soft, double-layered sleeves that sit at the shoulder and flutter slightly with movement, adding a delicate, feminine detail that balances the drama of the cascading ruffle below.

Ruched High Waistband — a gathered band that sits at the natural waist and defines the silhouette cleanly between the fitted bodice and the flowing skirt. The construction that creates shape without cinching.

Cascading Side Ruffle — multiple layers of ruffled fabric that fall from the hip to the floor in a sweeping diagonal cascade, creating volume, movement, and a floor-length drama that makes the dress impossible to overlook.

Floor-Length A-Line Skirt — full and fluid from the waist to the floor, with the ruffle adding additional volume on one side that creates a soft asymmetric silhouette when the dress is in motion.

Six Colorways: Champagne, Burgundy, White, Sky Blue, Black, and Sage Green — champagne is romantic and warm, burgundy is commanding, white is the most striking, sky blue is the most fresh, black is the most enduring, and sage green is the most unexpected and the most memorable.

Flutter at the shoulder. Cascade at the hip. The dress that moves the way elegance should.

Your satisfaction is our top priority. We want to keep you informed at every stage, from your order to its delivery. Enjoy free delivery on all your orders, shipped with care and reliability via Australia Post

Already trusted by thousands of satisfied customers, our shop allows you to order with complete peace of mind. If for any reason your order doesn't suit you, you can return it within 30 days.

Taking care of you goes far beyond the perfect garment; it's at the heart of our boutique. Whether you need advice on sizing, help with your order, or assistance with a return, our team is here to help.

Contact: support@urbanrosie.com

Thousands of customers already trust Urban Rosie. Their satisfaction and trust are at the heart of everything we do.

CUSTOMERS LOVE Grace & Ruby

Excellent: 4.8/5 ★★★★★
★★★★★

It was totally worth it! I hesitated for a moment about spending money on something from a shop I'd never ordered from before, but I'm so glad I did.

Karen V.
4 days ago
★★★★★

Perfect fit! These fit as promised and the fabric is pleasant, it's not itchy! Their commitment to quality is impeccable.

Danielle K.
3 days ago

Grace & Ruby Moving Sale

What started as a simple dream has grown into something truly special. Thanks to your incredible support, Urban Rayne is moving to a bigger location. 🤍

To thank our wonderful community, we're offering up to 70% OFF across our most-loved styles for a limited time.

✨ A celebration of you, our journey, and the women who inspire us every day.

Limited time only — shop your favorites before they're gone. 🛍️🤍

FAQ

Today only, we're offering free delivery in Australia on all orders. No hidden fees, no surprises at checkout. You'll see the full breakdown before you pay.

Each product page includes a detailed size guide to help you find the perfect fit. We recommend comparing the measurements provided with those of a similar item you already own. If you're between sizes, we generally recommend choosing the larger size for optimal comfort. If you're still unsure, our customer service team is available to assist you.

Orders are usually shipped within 2 working days.

Once your order is confirmed, you will receive an email containing your order number. To track your package, simply go to our Order Tracking page and enter your order number or email address.

If you encounter a problem with your order or have any questions, you can contact us by email at the following address: support@wearurbanrayne.com