4.7/5 | Based on 3728+ reviews

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Regular price $212.50 Sale price$84.95 Save 60%
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WHAT MAKES US UNIQUE ? Designed to offer confidence, comfort, and adapt to all body shapes. Due to high demand during our moving sale, only a few items remain. If you can, click "Add to cart" while you can. This item is still available.

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

Your satisfaction is our top priority. We want to keep you informed at every stage, from your order to its delivery. Enjoy free delivery on all your orders, shipped with care and reliability via Australia Post

Already trusted by thousands of satisfied customers, our shop allows you to order with complete peace of mind. If for any reason your order doesn't suit you, you can return it within 30 days.

Taking care of you goes far beyond the perfect garment; it's at the heart of our boutique. Whether you need advice on sizing, help with your order, or assistance with a return, our team is here to help.

Contact: support@urbanrosie.com

Thousands of customers already trust Urban Rosie. Their satisfaction and trust are at the heart of everything we do.

CUSTOMERS LOVE Grace & Ruby

Excellent: 4.8/5 ★★★★★
★★★★★

It was totally worth it! I hesitated for a moment about spending money on something from a shop I'd never ordered from before, but I'm so glad I did.

Karen V.
4 days ago
★★★★★

Perfect fit! These fit as promised and the fabric is pleasant, it's not itchy! Their commitment to quality is impeccable.

Danielle K.
3 days ago

Grace & Ruby Moving Sale

What started as a simple dream has grown into something truly special. Thanks to your incredible support, Urban Rayne is moving to a bigger location. 🤍

To thank our wonderful community, we're offering up to 70% OFF across our most-loved styles for a limited time.

✨ A celebration of you, our journey, and the women who inspire us every day.

Limited time only — shop your favorites before they're gone. 🛍️🤍

FAQ

Today only, we're offering free delivery in Australia on all orders. No hidden fees, no surprises at checkout. You'll see the full breakdown before you pay.

Each product page includes a detailed size guide to help you find the perfect fit. We recommend comparing the measurements provided with those of a similar item you already own. If you're between sizes, we generally recommend choosing the larger size for optimal comfort. If you're still unsure, our customer service team is available to assist you.

Orders are usually shipped within 2 working days.

Once your order is confirmed, you will receive an email containing your order number. To track your package, simply go to our Order Tracking page and enter your order number or email address.

If you encounter a problem with your order or have any questions, you can contact us by email at the following address: support@wearurbanrayne.com